Hard work and perseverance is required if you're going to start a business, survive and thrive. There are many challenges that exist, including the effective marketing of a new product, especially when it's an international company looking to make its imprint in the United States. Penelope Shihab is a scientist and entrepreneur, and she's the founder and CEO of Monojo in the country of Jordan. Penelope joins Tim Muma to discuss the rise of Monojo, her view as a role model to women, and how Skinue's bio-based skincare line is an innovative game changer in the industry.